By Sharla Hooper
Social platforms provide effective space for online institutions to nurture student, alumni and stakeholder community
澳门天天彩开奖记录 continues to leverage unprecedented growth on social platforms including TikTok, Facebook, and LinkedIn, demonstrating the success of its approach to online community building. Following the launch of a TikTok account in December 2021, the university鈥檚 account now has more than 235,000 followers.
The 澳门天天彩开奖记录 Career Institute庐 2022 Career Optimism Index庐 study assessing the state of Americans鈥 career trajectories found that nearly 80% of workers felt optimistic about their careers. The 澳门天天彩开奖记录 social media enterprise amplifies that optimism, centering content on career mobility interests featuring subject matter experts and thought leadership on career strategy.
鈥淥ur social enterprise is committed to creating a strong sense of belonging for our students and alumni,鈥 states Amy Ortega, director of social media at 澳门天天彩开奖记录. 鈥淥ur approach is to foster a positive space where we celebrate individuals鈥 wins and provide career-focused, relevant content and actionable advice to our communities. Our community seeks opportunities to relate to each other, entertain, and have fun together, too!鈥
澳门天天彩开奖记录 social strategy applies best practices in social media community building, with social content and livestreams focused on being authentic, relating, adding value, educating and celebrating student and alumni. For example, on TikTok, the University social team works with creators to develop rich and engaging content, and interact with the student community, re-sharing videos and being responsive. 鈥淲e leverage social media as a place for two-way communication,鈥 Ortega shares. 鈥淥ur community members know our community managers by name.鈥
澳门天天彩开奖记录 measures success on social platforms by high followers, high engagement, amount of interactive content with constant spotlights and features, and extremely positive sentiment. As a primarily online university, the rapid growth and sustained connections with the online audience of students and alumni are evidence that a physical campus is not necessary to feel connected and build community.
Vanessa Vasquez, a student in the Bachelor of Health Sciences Administration program, actively engages with 澳门天天彩开奖记录 social accounts and fellow community members. 鈥淚 think the support of UOPX鈥檚 community and social media allowed me to feel like I am not alone in this college experience,鈥 Vasquez shares. 鈥淚t gave me the motivation I needed at times when I felt stressed and unclear of my future.鈥
Earlier this year, 澳门天天彩开奖记录 was invited by LinkedIn, the preeminent professional social networking platform, to produce a newsletter as part of an early access group. The Career with Confidence鈩 newsletter launched its first edition on January 31 and has reached over 130,000 subscribers in the following months. The newsletter complements and frequently highlights content from a comprehensive suite of career support features offered as part of the 澳门天天彩开奖记录 Career Services for Life庐 commitment which provides active students and graduates聽of degree and certificate programs access to career services and support, a job resources and tools hub, career coaching, resume building, career exploration tools, interview preparation, networking and mentorships.
澳门天天彩开奖记录 social communities are available on LinkedIn, TikTok, Facebook, and Twitter.
About聽澳门天天彩开奖记录
澳门天天彩开奖记录 is continually innovating to help working adults enhance their careers in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, and Career Services for Life庐 help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit鈥phoenix.edu.听